Auric Technology

A CRM strategy majorly focuses on Business Strategy and Customer Strategy. For an organization, it is important to realize where it stands in the industry, and where it intends to reach in the next 5 years or so.
Central to this will be making decisions about customer choice and characteristics, and segment granularity. That also includes the knowledge of how feasible one-on-one or individualized approach to a customer is for the firm, looking from a cost point...

The emergence of CRM as a management approach in the last decade is a result of some important trends. They include:
Shift in business focus from transactional marketing to relationship marketing
Treating clients as tangible assets for value creation leading to big revenue over the long run...

Small businesses are the reflection of the community they operate in. They provide niche products and solutions to their customers and every organization strives for a relationship with its customers. But knowledge of the all-important attitudes, behaviors...

Small business owners across the world depend on personal connections with their customers. The line between customers and prospects is almost nonexistent. But as business expands, it becomes difficult to maintain that personal relationship with every...