Irene Koehler | Social Media and Personal Branding Strategist

Headline from CNN
Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often...

Ah, our Facebook friends. Some we can’t live without and, well, then there are those other ones. It is the latter group that I’m focusing on today. We all know people like this, right?The chatty co-worker, the family member who can’t keep a secret, that...

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it.
Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place. This is the reason many people are careful about with whom they...

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don’t want to be online, period. Yes, there...