Airwaves, Baseball Cards, and Me

Will this make cardboard obsolete? Or is it one of Upper Deck's last gasps at relevance?
I have to wonder what the price point of something like this will be, and if the card companies have once again missed the target if they're trying to hit in terms of audience by forcing something on them they weren't necessarily asking for nor can they...

Granted, they are '89 Topps, but if you're looking for an easy and fun way to knock your baseball cards right out of mint condition, Jimmy Fallon and Bob Costas bring an age-old game back to life.......

It seems like collecting anything or the pursuit involved in collecting anything, sports cards and memorabilia or otherwise, seems to make for compelling reality TV these days.  Pawn Stars, Antiques Roadshow, Treasure Hunters, and for the freak...

Another piece about a brick and mortar shop that is hangin' in there, but this one points out a few things about the hobby and industry that I found interesting.......
1) No matter how a card shop chooses to expand their line of product and no matter how wide of variety of more "upscale" items they offer (autographed memorabilia, game used merchandise, etc.), CARDS remain what keeps the bills paid and the doors open...