SEO for Financial Advisors | Advisor Rankings

Google recently confirmed a major update to its local search algorithm. The update – named Vicinity by the SEO community – rolled out between November 30th and December 8th, 2021. It is the largest change to the Local Algorithm since the Possum update...

Google would like all of us to become a publisher – or at least to “think like a publisher.”
Many financial firms are embracing this concept, planning and writing content at an unprecedented pace.
But what does it really mean to “think like a publisher?”...

The addition of Financial Calculators to an advisor’s website is a common consideration during the design process. The tools are well known, readily available, and are a regular offering on many finance-related websites. The downside – professional calculators...

Do a search for broad financial industry terms such as Financial Advisor, Financial Planner, or Wealth Management.
Unfortunately, the local organic search results for broad keyword terms are often dominated by 3rd-party local or industry review sites such as Yelp, national financial sites like  Smart Asset, Fee-Only Network, and Investopedia, or local and national...