Advertising Lab
Adver Lab Blogspot. Advertising tomorrow.
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Best pages on Adverlab.blogspot.com
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Advertising tomorrow
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Advertising Lab: The Illustrated Anatomy of a Viral Pinterest Scam
Update : Part II - How The Scammers Hijacked Facebook Likes It started with a tweet from a friend : Never one to pass a scam, I duti...
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Advertising Lab: The Science Behind New Pepsi Logo
It's sad that some people are so cynical that they can't discern between a very well crafted document like this one, and an industry inside joke. I think the document reflects a strong, well thought o...
Adverlab.blogspot.com news digest
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6 years
Does Subliminal Advertising Work?
We attempted to reconstruct a famous 1950s experiment with subliminal advertising by inserting very brief flashes of certain words in this video clip. Take a look at this video with subliminal messages: can you tell what the words say?
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11 years
We Must Blaze A Trail To New Media [1946]
Found a small stack of PDFs of scans of old issues of Grey Matter, Grey's research newsletters the agency sent out to media ("since 1935"). Particularly cool is a 1997 retrospective (pdf) of what Grey had published about television over the years.
From a 1946 issue:... -
11 years
Going to ARF's Audience Measurement Conference
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there were two different trailers) and asked to chose one...
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11 years
A Cheat Code in Halo 4 Box Art Puzzle
Microsoft unveiled the box art for the upcoming Halo 4 game by emailing Xbox community members one of the 32 pieces of puzzle that when assembled together reveal the image. The puzzle was cracked in about an hour, probably helped by the fact that the...
Domain history
| Web host: | Google LLC |
| Registrar: | MarkMonitor Inc. |
| Registrant: | Google LLC |
| Updated: | June 29, 2023 |
| Expires: | July 31, 2024 |
| Created: | July 31, 2000 |
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