Brian Clifton's Blog - Google Analytics, GTM & Data Privacy

In my first post on this subject I wrote about the potential alternatives to Google Analytics – motivated of course by the Schrems II rulings that started appearing earlier in 2022 – see refresher article on the summary of Schrems II implications if...

Like most data professionals in the EU, I have been looking at alternatives to Google Analytics that have “better” privacy compliance. The background to this is of course the Schrems II rulings that started appearing earlier in 2022 – see refresher article...

The featured image ^^above^^ is from a recent post by NOYB. In general I support the efforts of NOYB i.e. Max Schrems et al. That is, consent banners have been deceptive/incorrect for years and going after bad actors is justified. Whether those sites...

In theory, the Google Consent Mode is a great idea – it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google’s approach that in my view breaks privacy laws. That is, even when a visitor explicitly...