The Ad Contrarian

Ad Contrarian Blogspot. Named one the world's most influential advertising and marketing blogs by Business Insider.

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Adcontrarian.blogspot.co.uk news digest

  • 2 years

    How Adtech Helped To Radicalize The US

    This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DC
    There is nothing ambiguous about the role the marketing and advertising industry has played in the radicalisation of US politics and the horrifying events of recent days. There is a clear line connecting adtech and radicalisation....

  • 3 years

    The Inescapable Logic of Ad Fraud

    The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses including the military’s Cyber Command, the National Security Agency, and the Department of Homeland...

  • 3 years

    Part 2: Is Creative Advertising Really More Effective?

    Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?"
    As someone who has been a lifelong advocate for the power of creativity in advertising, I admitted that while I believe the answer is a resounding "yes," I don't know of any rigorous studies that could prove it to a scrupulously scientific skeptic....

  • 3 years

    Is "Creative" Advertising Really More Effective?

    As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we deem to be more creative actually produce better business results, or is that just a fond wish that...

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Web host: Google LLC
Registrar: Nominet UK
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Updated: July 01, 2023
Expires: August 02, 2024
Created: August 02, 2009

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