Business And Economy

In integrated marketing, all copy is written or edited centrally. Although technical information will vary by product or service, each publication, campaign or marketing communication will include ‘positioning’ messages that stress generic customer benefits...

Integrated marketing provides an opportunity to improve the precision and effectiveness of marketing programs by handling all aspects of marketing through a single source. An integrated marketing solution uses the most appropriate media and communications...

In order to be effective, any advertising must be seen, must be read, must be believed, must be remembered, and must be acted upon. An effective advertisement is one that commands attention, leading to Interest in the product, thence to desire to own...

The advertising’s objective is to get people to place orders for what is on offer. The way that advertising works is on a scale of immediacy; direct response advertising being the most immediate while some campaigns reinforce attitudes and beliefs about...