Facebook Ads for B2B & SaaS

As many of you probably know, my company, Zammo Digital, specializes in managing Facebook ads for SaaS (Software as a Service) companies. As I explained in this video, there are  lot of reasons why I enjoy working in this niche.
But the constant challenge of scaling any successful Facebook ad campaign is to constantly be coming up with new ad creatives to test. In fact, I’d estimate that more than 50% of my and my team’s working hours are spent coming up with new ad ideas to...

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Today I want to show you one of my best performing ads over the past month.

Nobody ever said it was easy.
Building and growing a successful SaaS company is hard work.
Whether you’re a founder or part of the marketing team, there are a lot of moving parts that you need to master. Improving onboarding, reducing churn and acquiring new users just to name a few....

This article has been formulating in my head for a long time and I’m really psyched to finally get it out.
Over the past year, I’ve had the opportunity to manage and optimize ads for a lot of great companies. In the process of spending over $1,000,000 on Facebook ads and generating over 200,000 new users signups for our clients, I’ve also been able to test...